Project Strategy & Goals:
Horizon Forest Products distributes four distinct flooring brands, each with its own branding aesthetic and customer base. Their flooring brands range from waterproof LVP to high-end hardwoods.

They needed visual content that could speak to each of these different audiences, and help customers across the board visualize the design possibilities of their products.

Horizon’s marketing goals were to reach their customers directly, build brand recognition, and drive two key actions: ordering free samples through their website and finding a local retailer to purchase.

To support this, they came to me for flat-lay style photography. For each brand, I curated coordinating prop materials (tile, wallpaper, hardware, paint samples, blinds, and fabrics) and styled them into a mood-board format with the flooring front-and-center. 

This content was built to work directly toward Horizon’s goals. Social-ready flat-lays gave them fresh, shareable visuals to post consistently and reach their audience across channels. They could build brand recognition and give their customers an actionable next step to order samples or find a nearby retailer. 

Styling Categories: Flat-Lay, Mood Board, Material Pallette