Project Strategy & Goals:

Forest Accents was in a content rut. Cycling through the same small set of images across their social channels meant missed opportunities for engagement, reach, and growth.

We built a plan to expand their their content library with fresh, purposeful visuals designed to work across their key marketing channels (Instagram, Pinterest, and Facebook) and put their flooring in front of the right customers.

Every shot was styled with colorful, playful materials that aligned with their brand aesthetics (old world, travel, international), showing how their flooring could be used in real home design settings. Giving their customers opportunity to envision the possibilities for their own spaces.

Guided by research and aligned with their brand and business goals, we prioritized imagery built to perform on Pinterest, their strongest channel, while stretching the content’s shelf life across the board. 

Now Forest Accents Flooring has a content bank they can pull from to post consistently, expand their reach, and keep their marketing running strong across every channel.

Styling Categories:
Lifestyle Hand Selections, Renovation Planning, Styled Fabric Background, Product Line Comparison, and Cleaning Care