Project Strategy & Goals:
Windlass needed visual content that matched the quality of their product. Their flooring is fully waterproof, but their existing imagery wasn’t communicating the value or positioning the brand into spaces where it belonged: in high-end, elevated design conversations.
Customers browsing their content weren’t getting the sense of sophistication the flooring deserved.
We built each shoot with an intentional styling story through rug samples, tile, material swatches, culminating in an elegant, transitional look. Together these elements drew out the rich color and textures of their flooring lines.
The goal was to help customers see themselves in the design, to look at the imagery and immediately picture Windlass flooring in their own home. By pairing the product with thoughtfully curated, higher-end styling elements, we elevated the perception of the brand and gave customers a clear, aspirational vision of what their space could become.
Windlass now has content that reflects the true caliber of their product. They have a content bank on deck, giving them the runway they need to share about their product consistently and inspire confidence in their customers to purchase.
Styling Categories:
Lifestyle Hand Selections, Renovation Planning, Styled Fabric Background, Product Line Comparison, and Cleaning Care