Project Strategy & Goals:
Bella Citta had a content problem. By repeating the same handful of pictures across their social media, they were leaving real growth and engagement on the table.

Together we created a plan to boost their content library, giving them fresh visuals to repurpose across their strategic marketing channels (Instagram, Pinterest, and Facebook) and reach their ideal customers. These images were intentionally styled to inspire their customers on how to incorporate their various flooring products in real-life home design plans.

Based on research and in-line with their business goals and branding guidelines, we selected intentionally styled shots to perform well on Pinterest (their best channel) and stretch their content longer, with the ultimate goal of achieving brand recognition in a show room and to encourage potential customers to order flooring samples online.

Now they have more content on deck that allows them to post consistently, reach a bigger customer base, and fuel their marketing across all channels!

Styling Categories:
Lifestyle Hand Selections, Renovation Planning, Styled Fabric Background, Product Line Comparison, and Cleaning Care