Project Strategy & Goals:
Impressions Flooring had a content gap that was holding back their organic growth. With too few images to work with, they couldn’t post consistently enough to feed the algorithm or build real momentum on social media.

On top of that, budget constraints meant they couldn’t ship large volumes of product for full-scale room builds, so they needed a smarter, more affordable way to showcase their flooring’s detail, color, and character.

We developed creative styling solutions that brought their flooring to life without the cost of full room setups, pairing product with complementary props and materials to create real, tangible settings. As a budget-friendly flooring line with a traditional aesthetic that resonates with families, Bella Citta needed visuals that reflected that identity. Every shoot was styled to match that look and feel, giving customers a clear sense of how the flooring could fit into their own design or renovation plans.

Guided by research and aligned with their brand and business goals, we built out a content library designed for their key marketing channels: Instagram, Pinterest, and Facebook. We prioritized imagery built to perform on Pinterest, their strongest channel, while making the content stretch further across the board. The bigger vision: build brand recognition that carries into the showroom and give potential customers the nudge to order flooring samples online.

Now they have a content bank they can pull from to post consistently, reach a wider customer base, and fuel their marketing across every channel.

Styling Categories:
Lifestyle Hand Selections, Renovation Planning, Styled Fabric Background, Product Line Comparison, and Cleaning Care